PFOS: Embracing Video
How Pressing ‘Record’ Can Transform EngagementRead More
Private clubs aren’t likely to be accused of being early adopters of communications technology. But with the over-50 crowd the fastest growing segment of Facebook users and mobile and online apps the rule more than the exception in everything from booking reservations to checking weather forecasts, digital tools are making it easier and more efficient to stay in touch with members.
Many tools and channels also integrate easily into CRM, or Custom Relationship Management platforms, lightening the load and heightening impact.
Lunch specials, tournament highlights, social event invitations — it’s a great way to reach out and a fun way to let members engage back. And help promote the club to their networks in the process.
Up-to-the-minute updates and last minute promotions. In 140 characters or fewer.
Instructional videos, updates on the latest capital improvements, even town hall meeting recordings can be added to your own private YouTube channel.
eGolf Makes E-Sense
Total eGolf combines a CRM tool with online and mobile tee time booking, Facebook and other apps, and rolls in dynamic marketing and sales tools to maximize club usage and member satisfaction.
Websites Aren’t Just for Desktops Anymore
Is your club maximizing its website? Mobile-enabled sites can easily integrate point-of-sale tools, open and private social networking, and digital reservation systems.
Just for You
Among the biggest evolutions in technologically enhanced communications is the ability to personally target messaging, providing users only with information they’re interested in.