Anticipating Member Needs
How to Determine What Your Members WantRead More
SA: It really chose me. I’d taken a year off from college in 1980 and took a job bartending at a Van Schaick Island Country Club in New York. A year or so later, the president of the club asked if I was interested in managing the club, thinking it would be a good opportunity for me. And that was…that.
SA: The opportunity to be part of something special. Not to sound too melodramatic, but the chance to touch people’s…souls, making them feel good during every phase of their lives. Every team I led had a simple mantra: “We’re not in the “club business,” we’re in the business of making members feel good — and the club is our tool.”
SA: They could better understand that they’re not in competition for their members’ money, they’re in competition for their time.
SA: There are two people — my father, Dick Avery, and Peter Sallentini, CGSA, CCM. My dad taught my brothers and me two things: tell people what you’re going to do — and do it, and treat people better than they would treat you. I worked for Peter in the 80s. He taught me how to lead and inspire people, along with the importance of compassion and empathy.
SA: I was honored with the Mel Schmidt Leadership Award in 2009 (given by the Wisconsin Badger Chapter of CMAA). The award represented who Mel was and how he chose to lead his life. Being nominated for and winning that award makes me want to be a better man every day.
Get in touch with Skip at firstname.lastname@example.org.
Check his new blog series, “Perspectives from the Other Side.”