What Physical Facility Reins Supreme?

Q:  What physical facility is most critical in ensuring long-term relevancy to members?

A:  Fitness!

“Members are asking for it.”

“We need to prepare for the next generation that isn’t as much into golf.”

“People want more and more options to get and stay in shape.”

“…gives us additional membership categories.”

“As the population grows older, health and wellness will move toward the top of the list (or priorities) for most people.”

“Dues are annual.  Our offerings should be too.”