A Transformational Vision for a Vibrant Community


BACKGROUND

For over 35 years, Jacksonville Golf & Country Club (JGCC) has provided its members with facilities, amenities and programs that have helped its members create long-lasting memories with family, friends and neighbors. After JGCC was met with an unsuccessful member vote following their 2023-2024 Project New Frontier planning efforts, Club Leadership was searching for a new planning partner that could help them realign the plan and garner member support. Chambers was pleased to join these ongoing planning efforts to validate planning work that had been completed previously, and develop new solutions that would help the club achieve its goals.


OUR APPROACH

Chambers analyzed Member Survey results and conducted in-person Member Focus Groups to develop a deep understanding of where the previous planning efforts fell short in the members’ eyes. We then developed an ongoing communications plan that would ensure members were continuously involved and informed throughout all aspects of the planning process. This led to a successful vote of the membership in Spring 2025 on the new propsed direction: Blueprint for Tomorrow.

The $30M Blueprint for Tomorrow includes:

  • A new, two-story recreational building (18,000 SF) nestled between the existing tennis courts and new pool complex
  • A modernized, casual indoor/outdoor dining experience on the lower level with cross-talk indoor/outdoor bar and covered dining on a new outdoor terrace with expansive views of the golf course
  • State-of-the-art fitness and wellness amenities on the upper level with dedicated group exercise classrooms, spa services, and an outdoor fitness deck
  • New resort-style aquatic features, including as a zero-entry leisure pool, lounge areas, shade cabanas, and interactive water features for children
  • A complete renovation and redesign of the Club’s championship golf course
  • Lower Level Clubhouse renovations to include upgraded Men’s and Women’s Locker Rooms and a new, dedicated Youth Activity Room


NEXT STEPS

The membership overwhelming approved the 2025 Blueprint for Tomorrow and the Club is now working on further developing the documentation for proposed enhancements. The new, two-story Dining, Pool & Fitness Building is scheduled to be complete in 2027 with Golf Course renovations and Lower Level Clubhouse renovations complete in 2028.