“Content precedes design. Design in the absence of content is not design, it’s decoration.”

—TATE LINDEN

A private club exists to create a home away from home for its members and their guests—an opportunity to retreat from today’s hectic lifestyles and relax, unwind, and socialize among friends. Of course, private clubs compete for members’ time—so it’s important to make sure your club is providing them with what they most desire from their club experience. And what better way to find out than to ask?

We develop comprehensive membership surveys that help private clubs do just that. Our planning team carefully crafts surveys to gather quantifiable and qualifiable insights into what members are most pleased with in their current club experience and what they may hope to see in the future. This provides club leadership with firsthand information, as well as a benchmarking tool for the future.