"I have a great idea!  What do you think about…?"  How many times have you heard this question?  How often do you try to balance what you know the Club needs and still satisfy the desires of the Membership?

Imagine developing a Club Improvement Plan that reflects the shared goals of the Board, the membership and the management staff.  Chambers offers you just such a valuable tool with its Membership Survey Program.

The objective of the Membership Survey is to provide a "point-in time" measurement of your member's reactions to your products and services.  The core of this program is member involvement. Through the use of focus groups with the staff, membership and board, Chambers will develop a customized questionnaire that will uncover the priorities of the members and allow them to participate in the future of the club.

The Survey should provide the results you are seeking - determining market strategy, identifying strengths and weaknesses and produce opportunities for the future of the Club.

The following is an outline of the process:

OBJECTIVES

• Identify areas of concern
• Prioritize member desires
• Define Club improvement goals
• Increase Member support
• Maximize Club Revenue

TANGIBLE RESULTS

• Develop your Club's Custom Survey
• Members respond via the Internet or with a paper survey
• Computerized analysis of responses
• Formal presentation to Board and General Membership
• Specific Recommendations
• Executive Planning Session
• Program completed in 4-6 weeks

Chambers' credentials in the areas of member satisfaction and expectation research are extensive.  It is our belief that the unique combination of recognized proficiency for similar studies, knowledge of the Club's decision-making process and over sixty years of experience within the private club industry, will enable us to provide you with the greatest return in accurate and actionable information for this program.

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Charlotte City Club
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Charlotte Country Club
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Country Club of Detroit
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Country Club of Salisbury
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New Haven Country Club
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Savannah Yacht Club
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Spring Ford Country Club
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Spring Lake Golf Club
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Sunnyside Country Club
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Two Rivers Country Club
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White Manor Country Club
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