Trends, fads, and major cultural changes affect clubs.   It is often difficult to keep up with these changes, yet the Club Manager must be ahead of the cycle. Club members are very educated, well traveled and have an active interest in their local communities.  They often visit other clubs and are exposed to something new and different that is not offered at their Club.  They will then ask you "Why aren't we doing this?" The most important marketing effort a Club Manager can implement is to provide a level of service that is considered exceptional.   A Membership Development Plan within your Club should be personal and maintain high quality standards.  It begins with the satisfaction level of your current members; you cannot expect to grow your membership base if your members are not praising the products and services of the Club. Clubs, who experience significant member attrition or who continually notice that their members prefer to dine down the street are usually experiencing the first signs of a declining membership. As the Club Manager, you must recognize the early warning signs and work out a long term Membership Development Plan.  The need to develop marketing plans that proactively market your current and prospective members is essential to your Clubs future.  The increase in competition or the "other choices" is often on their minds in search for value. Chambers can assist you in developing a well thought out plan that will meet the financial needs of the Club while expanding the membership base.  The key to our success is the involvement of the members, Board and Management Staff and their agreement to market the Club.  As a result, our results will be highly successful. Program Overview Marketing Principles What Clubs are doing today? What does the Club have to sell? Are you selling what members want? Do the members want the Club to grow? Understanding and Targeting Your Market What is the competition? Who are your new neighbors? How do they become interested in the Club? Membership Strategies Review existing Membership Classifications Are there problems retaining current members? Obstacles for attracting new members Membership growth… How many per classification? Who implements the plan long term? Membership Drives Communication to the Membership Developing a budget High quality and very personal Procedures for prospective members Program Development Design the program with the Membership Committee Provide demographic overview of prospective members Benchmark clubs similar to Greensboro City Club Develop an action plan and time line for approval Kick-off party with the members Copyright © 1999-2008 Chambers, LTD.    All Rights Reserved.